CROSSOVER
New user experience with digital interactions
National University of Singapore (2019)
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Designed With Shen Fang Yu Tracy
This project explores the use of digitally augmented surfaces to create an interactive retail experience of the Swatch brand. The screen on the stand prompts them to place their hand into the stand's interactive space. Through the screen, they see their hand entering an animated world as if their hand is part of an alternate reality with each design having its animated tale.
Project Brief
In this design platform, we aim to explore the design opportunities in creating sensory experiences with digitally augmented surfaces. The task of this platform is to extend a material surface by adding digitally augmented layers through the creative use of physical objects combined with digital display technologies.
Design Concept
Our group chose SWATCH as the design object, aim to bring new retail experience for the store visitor by integrating digital technology. Focus on expressing the brand elements: Original, Unique and Fun, we want to create an experience, through the use of digitally augmented surfaces, to enable customers to feel the emotional qualities which Swatch represents.
Final Design
Customer pick the watch they want to explore.
Our final outcome is an interactive stand in retail that allows the users to have deeper engagement and experience of Swatch watches.
Customer's hand detected and effects will play according.
Screen activated and prompt the customer to place their hand from the side of the stand to located area.
