Blooming
One-time exhibition booth design
Blooming is a one-time exhibition booth designed for Shiseido group during the Tax-Free World Association (TFWA) Asia pacific 2018 in Singapore. Showcasing three product categories: skincare, makeup and fragrance under Shiseido, NARS and Narciso Rodriguez.
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National University of Singapore (2018)
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Designed With Gloria Ng
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Collaborator:
Project Brief
Exhibition booth design for Shiseido Ground in TFWA ASIA 2018
Design Concept
Inspired by Shiseido’s deep connection with nature and the goal to get people to experience “This moment, this life, beautifully”, the concept Blooming hopes to capture this most delicate and beautiful moment by surrounding the visitors in a landscape filled with clouds of red fabric. These slices of translucent material create a different intensity of colour and light, just like in nature.
Concept Moodboard
Final Design
The layers of the divider placed in the way that it naturally guides the visitor to walk through the product display area. The translucent of the material allows visitors to have a peak of the surrounding, yet keeping privacy when having a conversation.
Floor plan layout
Proposed Material
Modules & Display Stands
Considered the exhibition booth to be one-time usage, the module is designed to be easy transport and installed. Each display stand comes with a display screen to maximise the information display.